Daniel and Max are best mates, yet they are completely different. Daniel devours one book after another, Max goes for fast motorbikes. But on one thing they both agree: Fanta4 are the greatest! So they were there at every concert on the last tour. Just once they had to miss a show. Imagine how over the moon they are when they find out the news on TV: “Hi, Max, the new Fanta4 Album has arrived!” With only three clicks and a 4-digit PIN the CD with the concert they have missed is ordered – and the motorbike spends the weekend in the garage.

Genuine dialogue marketing has up to now been limited to the internet. The new interactive television allows TV advertising to be customised too. The TV-ID system developed by TEVEO will see to that. After a one-off free registration every viewer is automatically recognised. So advertising content and offers can be customised exactly to the preferences and interests of every individual user - of course always addressed in person. And: Every registered viewer can access all offers directly. All that is needed is the entry of a personal 4-digit PIN using the remote control and a purchase confirmation. Get rid of expensive waste circulation. Make the viewer offers that really interest him. With TV-ID.