Thomas Habermann, 41, only thinks of cars. His wife Kathrin, 35, loves being out and about. What a surprise when in the commercial break daughter Laura suddenly finds a news item for Dad on the TV: “Hi, Tom, like to book a test drive?” Tom doesn‘t need to be asked twice. After only three clicks and entering a 4-digit PIN with the  remote control the family outing in the new VW Sharan is booked. It‘s so simple that even little Paul is amazed.

Genuine dialogue marketing has up to now been limited to the internet. The new interactive television allows TV advertising to be customised too. The TV-ID system developed by TEVEO will see to that. After a one-off free registration every viewer is automatically recognised. So advertising content and offers can be customised exactly to the preferences and interests of every individual user – of course always addressed in person. And: Every registered viewer can access all offers directly. All that is needed is the entry of a personal 4-digit PIN using the remote control and a purchase confirmation. Get rid of expensive waste circulation. Make the viewer offers that really interest him. With TV-ID.