1-to-1 communication via the mass medium TV
The interactive television is the market of the future and teveo interactive delivers the key to success. With the aid of our innovative service TV-ID, we connect providers with customers, make advertisers well-known with the viewers and thus enfold the entire potential of the new television. Both sides profit from this. The TV audience enjoys additional content and advertisers, broadcasters and service providers can distribute and measure their campaigns accurately.
More than just television: Connected-TV
Connected-TV links the television with the Internet. Built-in TV portals and the international industry standard HbbTV enable access to interactive services, additional information and innovative advertising strategies. And the market development is extremely fast-paced. There are already around 12 million internet-compatible TVs in Germany. By the end of 2013, over 5 million TV-sets were activated and addressable, with a strong upward trend.
Technology: TV-ID by teveo interactive
The innovative service TV-ID connects TV viewers with advertisers, broadcasters and service providers. Viewers, who were previously anonymous, become satisfied customers. With TV-ID, teveo interactive is the first provider to introduce an innovative product that allows the identification of individual viewers in real-time. For the first time ever this opens up interactive opportunities for a more intensive customer bonding. TV-ID removes hurdles and thus significantly increases the response rate.