MESSMER
Meßmer and TV-ID sent viewers to Sylt
Messmer’s cross-media commercial “moments of pleasure” put emotions front and center in their interactive TV campaign. It made use of the user-friendly service TV-ID by teveo interactive to broadcast their spot on multiple stations, such as Sat.1, kabel eins and sixx ProSieben. With this technology, viewers were able to directly interact with the commercial and win a trip to Sylt. Anne Oltmanns, Product Manager, Ostfriesische Tee Gesellschaft Laurens Spethmann, describes the advantages: "Due to an increasingly fragmented media consumption, an attention-grabbing approach of one’s target group on TV is becoming more and more important. Thus, we decided to use TV-ID as it allows us to activate consumers via their remote control in a very engaging and interactive way.”